How Fashion Brands Can Leverage TikTok For Business Growth?

TikTok has emerged as a market leader in the social media space in recent years. TikTok users in the United States spent more time on the app than those on any other major social media platform last year. While TikTok may be the most popular social media platform right now, that doesn’t make it any less challenging to understand. There are a few things you need to do to make sure your fashion brand’s marketing plan on TikTok is successful.

This post explains four strategies for using TikTok effectively for your fashion brand in the year 2023.

Engage in a joint effort with influential people

You can’t use TikTok unless you have a good eye for pictures. Because of this, it’s among the top sites for showcasing clothing labels. Working with celebrities and bloggers has long been an important part of fashion promotion.

You must utilise influencer marketing strategies wherever possible. Thankfully, it’s not too difficult to accomplish on TikTok. Influencers can be used effectively with the help of transformational content. One effective method of getting potential customers to picture themselves modelling your fashion line is to display before-and-after photos of an influencer.
Cooperating with influential people is a great way to expand the reach of your business. You can also form partnerships with your clientele. Inspire your target market to share UGC depicting themselves donning your products. This is a fantastic method for establishing trust in your brand among your target audience.

Exhibit sponsored advertisements

It’s only been recently that TikTok has begun accepting advertisements. Nonetheless, the platform does feature advertisements, contrary to the impression of those who are not familiar with TikTok.
Your website links can be included in most ad forms. A call to action button, such as “Buy Now,” can be used to direct viewers to your sales page.

TikTok commercials can be divided into several categories:

  • Ads that appear in the stream itself.
  • Branding benefits.
  • The use of branded hashtags.
  • Influence of competing brands.

TikTok challenges are an effective method of capitalising on the platform’s advertising. TikTok would not be where it is today without the distinct trend of challenges. A TikTok challenge is a video in which the creator encourages viewers to follow the instructions and make their own video using the app. Most of the time, they are based on a famous line from a film, music, or dance. Send the challenge to your influencers before you launch it, and then use their responses to create an ad. Then, give it a push when it reaches takeoff speed. In spite of the fact that challenges rarely have a direct impact on sales, they may be a fantastic way to spark interest and even go viral.

Look at the figures

“You can’t improve what you can’t measure,” is a quote typically ascribed to Peter Drucker. Although trusting one’s intuition is warranted in some business situations, this is not one of them when it comes to TikTok.

If you want your TikTok advertising to be successful, you need to keep tabs on the metrics. Having a firm grasp on your data puts you in charge of your plan, giving you the power to increase your return on investment and overall success through the channel.

TikTok metrics are only viewable after upgrading to a paid account and going into the preferences menu. TikTok offers flexible data tracking over either a 28-day or 7-day period. The dashboard allows you to track your development over time, including monthly shifts. You may also check the number of people who have watched your videos, as well as who have followed you. Visit the content dashboard to see which of your videos are performing well.

The “following” section of TikTok’s analytics is one of the app’s coolest features. Get the breakdown of your audience’s age, gender, and location. Followers’ whereabouts and TikTok behaviour, such as watched videos and listened to audio, are viewable in your analytics.

Don’t forget to check your analytics at least once a month, if not more frequently, to see what kinds of material are generating the most interest. In order to have the maximum impact with your videos, it’s important to first determine what your audience enjoys seeing the most.

Lighten up

Keep in mind that TikTok is meant to be fun, unlike some other social media platforms. It’s a new platform, with some key differences. Invention comes from the community, with most members of Gen Z and millennials providing input.

You must learn to speak and comprehend the lingo of Generation Z to fully immerse oneself in their culture. This includes sharing amusing memes.

While expanding your fashion business on TikTok is an end in itself, getting there requires you to relax and have fun with it. Have a good time, make people laugh, and utilise your imagination.

More prospects will be converted into customers if you take the time to post content on TikTok that isn’t directly related to making a sale but still resonates with your audience.