Posted on March 3, 2023 by Kyle Torres
For as long as hashtags have existed, social media and SEO (search engine optimization) have been inseparable partners. People’s habits when using social media are always changing, which is why SEO for social media is so crucial.
Instead of focusing on increasing organic traffic from traditional search engines like Google to increase sales and awareness, savvy brands are shifting their attention to increasing organic traffic to social channels like TikTok and Instagram, which are becoming the preferred search engine of Gen Z and Millennials. Fortunately, optimising your channels for search does not require the expertise of a search engine optimization professional.
Here are the topics we’ll discuss:
The idea is similar to search engine optimization in that it relies on the same fundamentals.
Social media and search engine optimization (SEO) complement each other in many respects. Everything from ranking socials for branded search in Google to increase site traffic and dominate those top positions to the hotly contested’social signals’ that social media profiles send to Google and whether or not they have any impact on your website’s SEO. However, for the sake of this blog, we will be concentrating on enhancing the visibility of your social media profiles in natural search results.
Having opportune contact with customers.
Social media optimization allows you to appear in the search results of interested customers at the exact moment they are looking for your brand or product. Although discoverability is still crucial, keeping up with the algorithm may no longer be your top priority in light of the shift in how people use social media platforms (searching instead of scrolling).
As was previously mentioned, an increasing number of members of Generation Z and Millennials are using social media sites to conduct classic web searches. Not only do we have search bars, but in July of 2022, Instagram also debuted a map that could be searched. With the new update, users can see and search nearby tagged locations based on the category of their choice. Similar to how Google Maps locates businesses like cafes, restaurants, and hair salons in your area.
To reach customers in the discovery phase, before they are aware that you exist, you should optimise your social media content for non-branded search terms related to your brand or product. The idea is to attract new customers by appearing in their search results when they use highly-intent keywords.
After discussing the rationale and outcomes of social SEO, we can move on to its implementation. To better rank in search results, how should social media profiles be set up? Some standard procedures that should be followed across all of your social media platforms are detailed below.
Complete all social media profiles to the best of your ability. This is a time-tested SEO technique that may require some tweaking for different systems. Please use all of the available space if a character count is required. Use as many of the available categories as possible. Is there a particular section where one can insert a hyperlink? Add it. To facilitate the transition from social media to online shopping, share a link to your website or a Likeshop.
Positive signals about the quality of your content can be sent in part by the level of interaction your content receives from its audience. Pinterest and TikTok, for example, factor these elements into their respective search and discovery mechanisms.
Any time you can use text, you should be using keywords. This process, however, requires that you first determine which keywords are crucial to your company’s identity.
When it comes to optimising for social channels, interest in using TikTok SEO is skyrocketing faster than any other. This is because members of Generation Z are abandoning desktop search engines in favour of social media sites like TikTok, where they spend the vast majority of their time online. As a new social app, and with more attention being paid to social SEO strategies, the bar to getting your content ranked is lower than usual.
Using the brand-relevant keywords you’ve chosen as the basis for future content is a great TikTok SEO tactic. You can get ideas for videos to make by searching for related terms on TikTok.
You should always plan to say your key terms in your TikTok videos, so be sure to transcribe the audio. TikTok video content, including title, description, and hashtags, all contribute to your video’s search engine ranking (as naturally as possible).
Explore the market you’re aiming for and the hashtags used by similar brand videos, creators, and your audience to see what works. Don’t forget to work them into your content when it seems natural and appropriate.
Managers of social media sites need nothing more than access to those sites themselves. With the right strategic approach and knowledge, you can find all the insights and research you need in each individual social media platform. Following the launch of your social media search strategy, the next step is to track its results. What works for your competitors may not work for you, and vice versa; SEO is not a “set it and forget it” strategy. Testing is essential for progress.
Category: Social Media
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