IGTV vs. Reels: A Comparison of the Two Instagram Features

Since its inception, Instagram has served as a platform for content marketing and expressing and sharing opinions. Whether it is for fun-loving teenagers looking to exhibit their talent, hard-working millennials seek to keep connected with the world. Instagram offers a function that is ideal for everyone.


What exactly is IGTV?

All social media platforms are constantly emulating and inventing new trends in content sharing, following Instagram stories. In 2018, Instagram introduced a new product called IGTV or Instagram TV, viewed as a direct competitor to YouTube. It’s a much addition, as the user could previously only submit 60-second feed movies.

What are Instagram Reels, and how do I use them?

In 2020, as the globe grappled with a worldwide epidemic and economic crisis, Instagram made a calculated move and introduced the most desirable & significant features of all time. When individuals got trapped in their houses during the epidemic, this function provided a source of enjoyment.

It was a calculated move, as Instagram recognized TikTok’s growing global appeal. Individuals wishing to display their acting abilities began following this practice of creating tiny imitation videos. Before the United States of America and India presidents discussed banning the application, Instagram introduced the competitor moniker Instagram Reels.

The Features Debut: IGTV vs. Reels

IGTV & Reels, introduced to attract people to Instagram and transform it into the most excellent video entertainment & marketing platform. IGTV and Reels, on the other hand, faced off against different apps.

What Motivated Instagram to Create IGTV?

Instagram was steadily gaining popularity as more users joined, and marketers looking to promote their products recognized Instagram’s potential as a rising social-media marketing tool. However, video advertising was the most successful and result-producing kind of marketing. And Instagram’s user interface is just a plus.

What Motivated Instagram to Create Reels?

On August 5, 2020, Instagram introduced Reels. According to data, this was the optimal time to introduce a new feature because social media program usage was at an all-time high. Instagram wants to outdo TikTok’s popularity by offering something fresh and improved. It was a superior concept, as IGTV failed to get the attention anticipated by its creators.

Serialized Episodes

Renowned channels & influencers may leverage this medium to their advantage by marketing their material episodically.

Streaming Live

The best feature of Instagram TV is that it enables users to stream live events. As more people engage in the event, it becomes a perfect way to promote your Instagram profile. The live updates are constantly engaging because individuals who want to be part of the event but cannot attend can virtually attend. And, if you’re going to increase traffic to your profile, you can get more IGTV views and become famous in no time.

Where are Reels Used?

Initially, Instagram Reels, created to allow users to produce films showcasing their skills and pass the time by viewing something fascinating and new. While entertainment is the primary motivation for the development of Ig reels, it is not the sole reason.

Company Profile Video

A brief company profile video is still an excellent method to show people what you do and how you do it; you may create a series of these entertaining short movies to educate consumers about the manufacturing or working processes.

Marketing Content

Teasers for Marketing Content are an excellent method to capture a customer’s attention, and if you’re looking to add one to your Instagram company profile, Reels can assist you. Also, if you want to gain more views for your reels, you can buy Instagram reels views from reputed providers.

Conclusion – Is IGTV or Reels Better?

Both IGTV and Instagram Reels are practical tools for entertainment and marketing. However, they approach marketing differently. Whereas IGTV focuses on teaching its users, Reels attracts attention with its attractive design. Both of these features are useful and used for various purposes. Still, they help users know why Instagram is the most visited networking application in multiple nations.

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