8 Guest Posting Strategy: You Need To Know

A tried and true strategy, guest blogging allows you to introduce yourself and your company to a new but highly targeted audience. It can also boost your search engine rankings and help you become more of a recognised leader in your field. As a result, many effective methods of content promotion and search engine optimisation make use of guest posts.

Having a guest posting plan in place can make the seemingly daunting task of producing a large number of guest posts much more manageable.

Determine Your Objectives

Identifying what you hope to achieve with your guest posting campaign is the first and most important stage in developing your strategy.

Consider the following questions:

  • For what purpose do I intend to launch this campaign?
  • What effect will this endeavour have on my company?

The answers to these queries will help you zero in on the most important objectives.

Having well-defined objectives can help you focus on the most important aspects of developing a sustainable guest blogging strategy. Reaching a larger audience and increasing your company’s Domain Authority (DA) are two typical objectives of guest posting campaigns.

Potential Locations

Finding sites where you can make contributions is an essential part of developing a guest blogging strategy. You can’t just compose something and distribute it across the web in the hopes that somebody somewhere will read it.

You need to make sure that your guest articles appear on authoritative websites, as appearing on a site that has nothing to do with your industry will not help you attract your target customers.

When choosing websites to submit guest articles to, keep these things in mind.

Allowed DA below 40 (you can use a tool like Link Explorer to check this)
Similar demographics (if your business caters to only people who are 18-29 years old, then make sure the website you are writing for has a similar audience base)
A massive online presence (greatly helps once your post is published)
Discover a web of respected, high-traffic sites that publish guest pieces regularly in your field. You’ll have better luck with these sites than with sites that are completely unrelated to your specialty.

Decide What to Write About

The next stage, after compiling a list of sites to which you might contribute, is to settle on themes for guest posts.

The success of your guest posting plan relies heavily on the content you choose to post about. The subject you select should be of interest to both the industry as a whole and the site’s target audience.

Explore the site to get a sense of the dominant themes and most-read articles to get a feel for the kinds of things people are talking about there. Your primary objective should be to contribute to the site by producing content that its audience finds engaging.

Establish Beneficial Networks in the Industry

Researching the site and its content before approaching the owners with a pitch about contributing is a good option. This is essential if you don’t want your proposal to go the way of so many others these days and get thrown away.

Since website and blog proprietors are inundated with pitches on a daily basis, it is helpful if they are already familiar with your work. Many businesses have found success using guest posting as a method to build relationships that benefit both parties and attract authoritative backlinks.

Present your case

When developing a guest posting strategy, the next stage is to contact the site editors you intend to feature your posts on. Here is where you will email the site owners to pitch your content proposal.

Don’t accept for bland and uninteresting pitches that fail to grab attention. Your sales proposal better be fantastic if you want it to avoid being ignored or thrown away unread.

Create the actual content

If you are successful with your pitch, the next stage in your guest posting strategy is to write the guest post itself. Never settle for subpar material, no matter how dire the situation.
Never forget that good material is king. Your top priority when guest posting should be to produce material that is high in quality, original, and helpful to the target audience.

In order to write an excellent guest article for their blog, you should inquire about guidelines from the site owners.

Take your time and use appropriate keywords in your inquiry. Provide concrete evidence for your assertions and useful takeaways for the reader.

Create a Captivating Biography

Do not underestimate the significance of a well-written bio alongside your material. In your profile, readers will get a glimpse of the face, personality, and intellect behind the posts they enjoy reading.

Here is your chance to do some self-promotion by talking about yourself and linking to your various online accounts and portfolios.

Get the Word Out

Assuming your guest post has been approved and published, the next step is to spread the word.

A content promotion approach should be part of your guest posting strategy. Encourage your friends, family, and coworkers to read and share the article by publishing it on all of your social media profiles.
Step 9: Maintain Records

After your guest article goes live, your job is far from over. Checking your published articles and monitoring their performance over time is a crucial part of developing a scalable guest posting strategy.


The success and scalability of your initiative depends on your guest posting plan. Using these ten guidelines, you can create and implement a sustainable guest posting plan for your company.