It’s only change that’s constant. I understand if this has been said to you many times before. But it’s also true that social media advertising strategies have evolved and will continue to do so. read more

The days of learning HTML and rearranging your top friends list on MySpace are long gone, and so are the simpler days of social media. The shift from social to e-commerce on many platforms has been met with some pushback, but users and social media marketers are starting to adapt. read more

Whether you’re after a second income or a complete career shift, becoming a freelance social media manager might allow you the flexibility to pursue your interests while at work.

However, getting started may be challenging, and you may have more questions than answers about monetizing your social media management efforts. Let’s go through the basics so you can begin going. read more