For more than ten years, social media has been at the forefront of the marketing industry. Brands can boost loyalty programmes in the same simple ways that they use social media for marketing objectives like Facebook, Instagram, Twitter, and Tiktok. read more

Branding on social media is a great way for businesses to connect with new clients and expand their market. It’s no secret that your customers are using social media to engage with businesses.

You’re missing out if you’re not engaging your audience on social media platforms like Facebook, Instagram, Twitter, and even Pinterest. When done well, social media marketing can catapult your business to new heights by building a dedicated customer base and attracting new business. read more

It’s only change that’s constant. I understand if this has been said to you many times before. But it’s also true that social media advertising strategies have evolved and will continue to do so. read more

The days of learning HTML and rearranging your top friends list on MySpace are long gone, and so are the simpler days of social media. The shift from social to e-commerce on many platforms has been met with some pushback, but users and social media marketers are starting to adapt. read more

Whether you’re after a second income or a complete career shift, becoming a freelance social media manager might allow you the flexibility to pursue your interests while at work.

However, getting started may be challenging, and you may have more questions than answers about monetizing your social media management efforts. Let’s go through the basics so you can begin going. read more