Many new businesses lament their tardy start on search engine optimization (SEO). Most people’s first impressions of something are negative: “you can do it later,” “it doesn’t scale,” “it costs too much time,” or “it’s spammy.”
One of the most important steps in developing a successful SEO strategy is conducting a backlink audit. Increasing your website’s targeted traffic and search engine rankings can be accomplished by acquiring relevant, high-quality backlinks.
When another website links back to yours, that’s called a backlink. When people use search engines like Google, Bing, or Yahoo!, the links from those sites will affect how highly they rank. You may also encounter the terms “incoming link” or “inbound link” in place of “backlinks.”
Content marketing is an excellent strategy to win Google’s ranking on search results. When your content is fresh and unique, more audiences stay on your website to gain information related to your business. Great website content remains as the pathway to increasing your lead generation.