Posted on March 13, 2023 by Kyle Torres
Starting a TikTok for my business was intimidating since, like so many other owners, I was faced with the onerous challenge of mastering yet another new social media network.
My background is in finance, so I don’t have any experience making material, and I don’t even consider myself to be especially creative. Coming up with new and fascinating material on a daily basis to compete with professionals who do this for a job seemed unattainable.
Yet, economic success is much more valuable than a large number of followers. I’ve seen certain videos convert into new website visits and app users, even though I’ve been careful not to push Tandem too hard in the early days. Instead, I’ve chosen to deliver value and create a trusting connection with my followers before I start selling to them. I’m also aware that in a world when digital advertising is becoming more expensive, having our own audience is vital. As we think about new products to assist married people get a handle on their money, we will use what we’ve learned from seeing which pieces of content resonate with the most people to guide our product roadmap.
First of all, I want to be clear that I didn’t come up with the winning plan by myself. I started out my time with TikTok by spending a few weeks in the Secret Socials course, where I was taught the ins and outs of the app’s algorithm and the best practises for creating interesting short form video.
A major takeaway for me was the need of a captivating opening for every video. TikTok’s algorithm basically considers data like watch time, likes, comments, and shares when deciding what to promote.
I found that writing a series was the best way to try new things and make headway in my career.
When it comes to growing my TikTok profiles, I’ve found that a careful balancing act between quantity, consistency, and quality has been the most effective technique.
In order to rapidly expand one’s fan base, one must maximise the likelihood of their content becoming viral by producing large volumes of it. This will help me to quickly gauge what’s generating interest and what’s not.
Every month, thousands of small companies just like yours utilise Buffer to expand their online visibility.
Keeping to a regular schedule and posting the same kinds of material consistently lets your audience know what to anticipate from you. In comparison to a profile with a few random postings, one with twenty to thirty videos on a topic that interests the visitor is significantly more likely to be followed. Starting with a series—in my instance, “Financial Tips for Couples” under the umbrella of “Things Power Couples Do”—enabled me to maintain that consistency from the get-go.
Last but not least, if you want to build a dedicated audience, you must consistently deliver high-caliber material. I’ve had a couple videos that were just hilarious or entertaining become viral, but they didn’t bring in many new subscribers or viewers. In the meanwhile, I’ve learned that the films that go viral are the ones in which I provide unusual but helpful relationship advice, like setting up a joint email account or adding each other as domestic partners to health insurance policies.
For me, the best time to think about new ideas is on Monday afternoons. To determine what kinds of material are popular on TikTok, I want to analyse analytics and statistics from my own postings as well as those of other users. The forthcoming holidays and current events will also be on my mind. Next I’ll make a schedule for the week, detailing each planned topic and the hooks that will introduce them. Depending on the nature of the video’s subject matter, I may only hazily outline it beforehand or I may intend to wing it entirely.
Then, every Tuesday, I devote four to five hours to shooting footage for the following week. I was able to figure out some effective quick cuts to make the process manageable. Green screen is my go-to since it lets me replace the background with whatever I want. This allows me to be flexible in terms of location, even if I am recording all of my videos in the same spot, and it also allows me to produce content from anywhere on filming day itself. (I have most certainly made videos while driving!) And because I want my videos to have professional-quality sound no matter where I shoot them, I bought a little microphone. A last bizarre technique I employ is that I always wear huge sunglasses in my films rather than bothering to do makeup. It’s helped me save time and fits very well with the overall company aesthetic. Likewise, I make it a point to edit on Tuesdays so that I can release a steady stream of finished films on the site all week long. I invest at least a couple hours in revisions to make postings interesting, such as removing unnecessary text and adding subtitles.
I won’t sugarcoat it: there are moments when even TikTok is too much for me to handle. It’s not simple to constantly provide fresh stuff; sometimes I have to force myself to show up even if I don’t feel like it. Furthermore, I can’t settle on a strategy because TikTok is constantly updating and I would then be stuck with it. I can’t afford to stop analysing data, learning from what other innovators are doing, testing new ideas, and refining my approach.
But I’ve figured out how to make TikTok useful to me by employing a few basic techniques and sticking to a consistent weekly plan. And the payoff, a lasting bond with my readership, has been well worth the time and energy spent.
Category: Social Media
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