A sizable percentage of link development methods are still dubious. You could use methods like guest posting, freebies, contests, and directory entries to build links the right way. However, the costs and benefits of these tactics cannot be ignored. For instance, guest writing is a great way to gradually increase your backlink profile. That might not be enough if your competitor’s website has already attracted thousands of high-quality inbound connections.
When constructing inbound connections from credible resources, tactics like guest blogging are acceptable. However, for more modest websites, your focus should be on getting these backlinks. To put it another way, you need to create material that will attract links from numerous authoritative sites in your field. This saves you the trouble of following each link individually.
Let’s examine a few tactics that might prove useful in getting there.
The “keyword research” approach is commonly used by content marketers when creating new pieces of writing. The strategy is straightforward: discover the search terms your demographic uses and write to them. Unfortunately, this method is only effective for highly authoritative websites. Attempting to outrank more well-known websites may be difficult when there are over 2 million blog entries published every day.
To get around this difficulty, you can focus on the needs of other writers in your field. Joe Ryan has linked to at least four pages in his latest piece about website usability that provide statistics and studies to back up his claims. Joe has company. More than half a dozen studies were cited by Neil Patel in this piece alone. If bloggers like Neil Patel could find such in-depth articles on your site, they would be more apt to link to you when writing their own content.
Over the past decade, Google’s search algorithm has undergone significant changes, shifting the emphasis from the quantity to the quality of a website’s connections. However, backlinks are still an essential part of SEO and can have a major impact on search engine results for less competitive keywords.
Getting your site or product page ranked in search engines requires a lot of work and time. However, blog posts that discuss business studies and statistics are easier to rank.
The plan is simple: focus all of your link-building efforts on improving the search engine rankings of blog entries that discuss relevant statistics and studies. If this is the case, bloggers covering subjects related to your field are more likely to come across your work and link to it. If executed correctly, this tactic can expedite the process of amassing hundreds of connections, which in turn boosts the credibility of your website. As a result, your product sites will rise in the search engine rankings for the terms that pertain to them.
But what if your site is just too insignificant to attract any readers? Even if your content is highly shareable, it may not be at the top of search engine results for your target keywords. If your blog doesn’t appear near the top of search results, other bloggers won’t connect to it, decreasing your chances of increasing your site’s authority and traffic.
It’s important to remember that search engine optimisation takes time, so if your blog is too small to make a difference now, concentrate on growing it first. While search engine optimisation (SEO) does take time and effort, there are other “link earning” tactics that can speed up the process.
Second-level link development is one tactic that I’ve found to be effective. The point is to get your ‘link generating’ blog posts published on other, more authoritative websites. When you improve the authority of the sites that connect to you, you improve the authority of your own site.
Consider the following scenario: you want to compose an article about website usability that includes all relevant statistics and studies. This article would be better suited for publication on a larger, more well-known website that takes guest posts if your own site doesn’t fare well in search engine results. The bylines of guest contributors typically include clickable links to the contributor’s webpages.
Your “link-earning” blog post is more likely to appear near the top of Google’s search results for pertinent queries if you publish it as a guest post on a highly authoritative website. In time, dozens of relevant blogs and websites will link to your guest post, boosting your site’s authority (these are called “foundational backlinks” and they contribute to increasing your TrustRank if you’re inquisitive).
After all is said and done, marketeers must admit that earning a backlink is often more challenging than creating one. But mastering this strategy can help you grow your company a lot quicker than you could conventionally and this alone is reason enough to give it a try.