What Is The Best Time To Post On Social Media?

In 2023, when would you recommend making social media posts?

In order to maximise interaction on social media platforms, it can be challenging to determine how often and when to post.

In a stroke of luck, the folks at CoSchedule have analysed 37,219,512 social media messages from more than 30,000 businesses and compiled a list of the optimal times to post on every platform.

The world is still picking up the pieces after the COVID-19 pandemic, and this data aims to provide you with the facts you need to make social media scheduling decisions. You will be updated on the most recent happenings in 2023, including several major changes that render prior studies of the optimal times to post irrelevant.

Concise Synopsis: When You Should Publish Social Media Updates in 2023

In 2023, these will be the optimal times to make social media posts to maximise interaction:
Internet and social networking sites in general: The optimal times to share content on social media are Friday evenings after 7:00 PM, Wednesday afternoons after 3:15 PM, and Monday mornings after 8:41 AM.
Instagram: Wednesdays at 9 am, Fridays at 8 am, and Tuesdays at 10 am are prime posting times.
On Facebook, the optimal times to publish are Friday mornings (9 AM), Wednesday mornings (7 AM), and Monday mornings (10 AM).
Twitter: Wednesdays, Fridays, and Thursdays between 10 AM and 9 AM and 12 PM are prime posting times.
LinkedIn: Tuesdays, Thursdays, and Wednesdays between 11 a.m. and 10 a.m. and 12 p.m. are prime posting times.
Posting on Pinterest is most effective at 9 p.m., 4 p.m., and 8 p.m. on Fridays, Tuesdays, and Thursdays, respectively.

When should you put up a social media update?

In a nutshell, if you want to reach your intended audience on social media in 2023, you should do so at 7:00 PM, 3:15 PM, and 8:41 AM local time.
It’s best to share content on social media at 9:00 AM, 7:00 PM, and 10:00 AM in the time zone of your intended audience.
If you want to reach your target audience, avoid posting to social media at 2:00 a.m., 3:00 a.m., and 1:00 a.m.
There is no better time than now to be at the peak.
Five percent of businesses’ social media posts occur between 12 and 6 p.m. and 9 a.m.

When should you post the most frequently on social media?

In conclusion, Fridays, Wednesdays, and Mondays are the optimal times to share content on social media.
Saturdays, Tuesdays, and Thursdays are the worst days to make a social media post.
Businesses typically make the most social media updates on Wednesdays, Tuesdays, and Thursdays.
Those were the best of the days.
Wednesdays, Thursdays, and Fridays are the most popular days for social media updates from businesses (5%).

These are, from most effective to least effective, the days to post on social media if you want to influence engagement, based on a sample of 37,219,512 messages. In terms of total engagement, the following list represents the top 10 social media messages.

Best time to post on Instagram?


  • Posting to Instagram at 9:01 AM, 7:59 PM, and 9 AM are peak times for that year (2022).
  • Time posts to Instagram at 9:00 AM, 7:00 PM, and 12:00 PM have the highest engagement rates.
  • Instagram users should try to avoid posting at those specific times: 2:00 AM, 1:00 AM, and 4:00 AM.
  • Wednesdays, Fridays, and Tuesdays are prime posting times on Instagram.
  • Sundays, Saturdays, and Mondays are the worst days to post on Instagram.

Best time to post on Facebook?


  • In 2023, 7:00 PM, 7:00 AM, and 3:15 PM are the optimal times to make a Facebook post.
  • At 7:00 p.m., 9:00 a.m., and 10:00 a.m., Facebook posts do best.
  • Two o’clock in the morning, three o’clock in the morning, and twelve o’clock in the morning are the three worst hours to make a Facebook status update.
  • In general, Fridays, Wednesdays, and Mondays are the best days to make Facebook updates.
  • Saturdays, Sundays, and Thursdays are the worst days to make a Facebook post.

Does Twitter have a prime time for posting?


  • In 2023, the optimal times to tweet are at 10:00 AM, 8:38 AM, and 9:26 AM.
  • You should tweet either at 9:00 a.m., 9:00 p.m., or 10:00 a.m.
  • Twitter users should try to avoid posting at 2:00 AM, 3:00 AM, and 5:00 AM, as this is when they are least likely to see it.
  • Wednesdays, Fridays, and Thursdays are optimal for tweeting.
  • Twitter users should avoid posting on Sundays, Mondays, and Fridays.

Is there a sweet spot for posting on LinkedIn?


  • In 2023, if you only make three LinkedIn updates all year, make them at noon, dawn, and midnight.
  • Posting on LinkedIn is most effective at 3:00 PM, 10:00 AM, and 2:00 PM.
  • Four o’clock in the morning, ten at night, and eleven at night are the worst times to make a LinkedIn post.
  • The most engagement can be expected on LinkedIn on those days.
  • Sundays, Saturdays, and Mondays are the worst days to make a LinkedIn post.

Where and when you should publish your original research

Following is some background on the methods we used to gather and analyse the data that forms the basis for the conclusions drawn throughout this report.
For the purposes of this evaluation, a high number of interactions on a social media post constituted success. Clicks, links, shares, and comments were all measures of engagement. The software engineers at CoSchedule devised a custom weighting factor to assign a different value to each engagement metric.

Concluding Remarks

Boost the number of people who interact with your social media posts. Since there is already so much out there, standing out can be challenging. optimal time Scheduling spreads out your posts, increasing the likelihood that people will interact with them across all of your social media platforms.